Marketing Frameworks Explained

Table of contents

1. Introduction to marketing strategies

1. 1. Definition of marketing
   2. What marketing isn’t?
   3. What exactly is marketing strategy?
   4. Importance of marketing strategy
   5. Why do you need a marketing strategy?
   6. Impact on organizations and communication
2. Understanding marketing basics
   1. Supply and demand
   2. Explaining demand
   3. Explaining supply
   4. Finding an equilibrium
   5. Theory or law?

1. Market research
   1. Understanding market research
   2. Primary market research
   3. Secondary market research
   4. Types of market research
      1. Face-to-face interviews
      2. Focus groups
      3. Phone research
      4. Survey research
      5. Online market research
   5. How to do market research
   6. Benefits of market research
2. Basics for the segmentation of industrial market
   1. Definition and foundations of industrial market segmentation
   2. Influence of industrial market segmentation on industrial marketing strategies
3. Basics of product positioning
   1. Meaning of “product positioning”
   2. Positioning types
      1. Price
      2. Quality
      3. Differentiation
      4. Convenience
      5. Customer service
   3. Advantages of product positioning
4. Relationship between the company and the market
   1. Finding your ideal customers
   2. Customer persona construction
   3. Making a selling point
   4. Formulating ad campaigns
   5. Promoting recognition and acceptance of your brand
   6. Evaluating and adapting
5. Marketing mix and the 7p’s of marketing
   1. 7ps of marketing – understanding the concept
   2. 1st of 7p’s of marketing – product
   3. 2nd of 7p’s of marketing – price
   4. 3rd of 7p’s of marketing – place
   5. 4th of 7p’s of marketing – promotion
   6. 5th of 7p’s of marketing – people
   7. 6th of 7p’s of marketing – process
   8. 7th of 7p’s of marketing – physical evidence
   9. Marketing mix process
   10. Marketing mix physical evidence
6. SWOT Analysis
   1. Understanding SWOT analysis
   2. SWOT analysis’s key elements
      1. Strengths
      2. Weaknesses
      3. Opportunities
      4. Threats
   3. SWOT table
   4. How to do a SWOT analysis?
7. STP Marketing Model
   1. What is STP marketing model?
   2. How does STP model work?
   3. STP marketing process
   4. Importance of the STP marketing model
   5. Examples of STP marketing models
      1. Nike
      2. Mcdonald’s
      3. Iphone
8. Porter’s 5 Forces
   1. Understanding the Five Forces of Porter
      1. Industry competitiveness
      2. Potential for new competitors in an industry
      3. Supplier influence
      4. Customer power
      5. Threat of substitution
   2. What Function Do Porter’s Five Forces Serve?
9. ANSOFF MATRIX
   1. Understanding the Ansoff Matrix
      1. Market penetration
      2. Market development
      3. Product development
      4. Diversification
10. BCG Growth-Share Matrix
    1. BCG Growth-Share Matrix: An Overview
       1. Pets or dogs
       2. Cash cows
       3. Stars
       4. Question marks
       5. Limitations of the matrix
    2. A BCG Growth Matrix example
11. AIDA MODEL
    1. AIDA Model Hierarchy
       1. First step: attention
       2. Second step: interest
       3. Third step: desire
       4. Fourth step: action
    2. New Developments in the AIDA Model
       1. AIDCAS model
       2. REAN model
       3. NAITDASE model
12. Marketing Funnel
    1. Advantages of Marketing Funnels
13. Kotler’s 5 A’s of Sales Marketing
    1. What are Kotler’s 5 A’s?
    2. Kotler’s 5 A’s of the customer path stages
       1. Aware
       2. Appeal
       3. Ask
       4. Act
       5. Advocate
14. Blue Ocean Strategy
15. PESTLE Analysis
    1. PESTLE Elements
16. Pirate Metrics, AAARRR Framework
    1. Awareness
    2. Acquisition
    3. Activation
    4. Revenue
    5. Retention
    6. Referral
17. Hook Model
    1. Hook Model: How Does It Operate?
       1. Trigger
       2. Action
       3. Variable rewards
       4. Investment
18. STEPPS Framework
    1. Social Currency
    2. Triggers and Emotions
    3. Public and Practical Value
    4. Stories
19. Honeycomb Model
    1. Seven Social Media Honeycomb Components
    2. Implementing the Honeycomb Method in SMM
20. Bullseye Marketing Framework
    1. Step 1: Consider Your Target Audience
    2. Step 2: Review the traction channels in the Bullseye Framework
    3. Step 3: Monitor Your Customer Acquisition Cost
    4. When should you use the Bullseye Framework?
21. RACE Model
    1. What does RACE stand for?
       1. Reach
       2. Act
       3. Convert
       4. Engage
    2. Should you choose the RACE model?
22. Lean Canvas Model
    1. Exploring the 9 Key Components of the Lean Canvas
       1. Problem
       2. Customer segments
       3. Unique value proposition
       4. Solution
       5. Channels
       6. Revenue streams
       7. Cost structure
       8. Key metrics
       9. Unfair advantage
    2. How to fill Lean Canvas?
23. Pragmatic Marketing Framework
24. Jobs-to-be-Done: A Framework for Customer Needs
    1. Who are your customers?
    2. What types of jobs are they getting done?
    3. Customer’s desired outcomes
    4. What are the implications?
25. Flywheel Model
    1. Flywheel Marketing Model’s Benefits
    2. Various components and advantages of the flywheel model
    3. 5 Ways to Use Flywheel Marketing Model to Deliver Better Customer Experiences
26. SERVQUAL Model of Service Quality
    1. History of the SERVQUAL Model
    2. SERVQUAL Model of Service Quality and it’s shortcomings
    3. Expectancy pattern
    4. SERVQUAL Model of Service Quality Dimensions
    5. Five gaps of the SERVQUAL Model of Service Quality
       1. Knowledge gap
       2. Standards gap
       3. Delivery gap
       4. Communications gap
       5. Satisfaction gap
27. ZMOST framework
    1. Methodologies
    2. Benefits
28. 5C Analysis
    1. Company
    2. Collaborators
    3. Customers
    4. Competitors
    5. Context
29. Net Promoter Score
    1. Utilizing the Net Promoter Score
    2. Breakdowns of scores
    3. How to determine your Net Promoter Score (Example)
30. Content Marketing Matrix
    1. What is a Content Marketing Matrix?
    2. How does the content matrix actually operate?
    3. Content Marketing Matrix Axes
    4. What advantages does the content marketing matrix offer?
31. Service-dominant logic
    1. What is service-dominant logic?
    2. Ten underlying assumptions of S-D Logic
32. Product Strategy and Management
    1. Product Life Cycle
    2. How the Product Life Cycle Works
       1. Introduction stage
       2. Growth stage
       3. Maturity stage
       4. Decline stage
    3. Advantages of Using the Product Life Cycle
33. Target Market
    1. How Do You Define Your Product’s Target Market?
    2. What Are the 4 Target Segmentation?
       1. Geographic Segmentation
       2. Demographic segmentation
       3. Psychographic Segmentation
       4. Behavioral segmentation
    3. Example of a Target Market
    4. Target Markets: Why Are They Important?
34. Product-Market Fit
    1. Why is it Important?
    2. Who is in charge of ensuring product-market fit?
    3. How is the Product-Market Fit Index Calculated?
    4. How Can Your Product Achieve It?
35. Competitor analysis
    1. Identify Your Competitors
    2. Collect data
    3. Analyse Data
    4. Use the Insights
    5. Monitor and Update
36. Product Positioning Statement
    1. Four Parts of a Product Positioning Statement
       1. Target audience
       2. Pain points
       3. Alternatives and competitors
       4. Product differentiators
37. BCG Matrix
    1. What is a BCG matrix?
    2. What advantages does a BCG matrix offer?
    3. What are the limitations of a BCG matrix?
    4. How do you create a BCG matrix?
    5. BCG quadrant
       1. The star
       2. Cash cows
       3. Dogs
       4. Question marks
    6. How do you use the BCG matrix to strategize?
    7. Four ways to strategize for your company using the BCG matrix
    8. What is the role of cash flow in the BCG matrix?
    9. What is a real example of the BCG matrix?
38. GE-McKinsey Matrix
    1. Origins
    2. Strategic implications
    3. Selectivity/Earnings Strategy
39. Product positioning
    1. How do you define a unique selling position?
    2. How to identify your unique selling position?
40. What is product positioning?
    1. Why is the positioning of a product important?
    2. What are the types of product positioning?
       1. Price-based positioning
       2. Lifestyle-based positioning
       3. Characteristics based positioning
       4. Quality or prestige-based positioning
41. Positioning mapping
    1. Creating a positioning map
42. Choice of marketing channels
    1. Factors influencing choice of a marketing channel
    2. Target Market Coverage
    3. Product-Related Factors
       1. Unit value
       2. Perishability
       3. Dimension and weight
       4. Standardization
       5. Product’s technical nature
    4. Product life-cycle stage
    5. Competitive environment
    6. Company resources and capabilities
43. Offline Marketing Channels
    1. Retail Outlets
    2. Direct Mail
    3. Telemarketing
    4. Trade Shows
    5. Events
44. Online Marketing Channels
    1. Email Marketing
    2. Social Media Marketing
    3. Content Marketing
    4. Search Engine Optimization (SEO)
    5. Pay-Per-Click (PPC) Advertising
    6. Affiliate Marketing
    7. Influencer Marketing
45. Emerging Marketing Channels
    1. Mobile Marketing
    2. Virtual Reality/Augmented Reality Marketing
    3. Voice Search Optimization
46. Key Performance Indicators (KPIs) for Channel Performance
    1. Sales Revenue
    2. Customer Acquisition Cost (CAC)
    3. Customer Lifetime Value (CLV)
    4. Conversion Rate
    5. Customer Retention Rate
    6. NPS (Net Promoter Score)
    7. Social Media Engagement
    8. Web Traffic Sources
    9. Email Click-Through and Open Rates
    10. Return on Investment (ROI)
47. Marketing Budgeting
    1. Factors influencing marketing budget
       1. Business Size and Stage
       2. Industry Norms
       3. Business objectives and goals
       4. Market Opportunities and Challenges
48. Setting a Marketing Budget
    1. Percentage of Sales Method
    2. Competitive Parity Method
    3. Objective and Task Method
    4. Zero-Based Budgeting Method
49. Allocating the Marketing Budget
    1. Through marketing channels
    2. Through Marketing Activity
    3. By Product or Service Line
    4. By Geographic Market
    5. By Customer Segment
50. International Market
    1. Cultural Factors
    2. Economic Factors
    3. Legal and Political Factors
    4. Localization Versus Standardisation
51. Market Entry Strategies
    1. Direct Exporting
    2. Indirect Exporting
    3. Licensing
    4. Franchising
    5. Joint Ventures
    6. Strategic Partnerships
    7. Foreign Direct Investment (FDI)
52. Understanding Consumer Behavior
    1. Why is Consumer Behavior Important?
    2. Different types of consumer behavior
       1. Impulsive Buying Behavior
       2. Habitual Buying Behavior
       3. Variety-Seeking Buying Behavior
       4. Social Buying Behavior
       5. Ethical Buying Behavior
53. Process of Consumer Decision-Making
    1. Problem Recognition
    2. Evaluation of Alternatives
    3. Purchase Decision
    4. Post-Purchase Behavior
54. Conclusion